Brave. Curious. Inspired.
We provide parents an open canvas to set-up unique learning experiences based on their children's growing and learning needs. Our products are conscious of its impact to meet every eco parents' need.

Our Story
We are young parents who started a sustainable living journey for our family. While living in Melbourne, we discovered and bought wooden toys for our children. However, they are mostly close-ended toys that we will no longer need once our children achieves a particular skill or no longer challenged by its purpose. While wooden toys are sustainable, we've asked ourselves what can we do more to make our impact minimal?
We envision a playroom that is both minimal and sustainable, where eco parents meet their child's learning goals as well as their conscious way of living.
Our Communities
Our founder serves as a Play Ambassador to Toy Association's Genius of Play and a member of Women in Toys. With the help of Seven Clean Seas, we intend to remove 2,500 plastic toys from the ocean this year. We are also proud members of the global communities Eco Alliance.
Sign-up for the launch
Join our green parenting community.
Learn more how to play sustainably.


Karen Villard
Founder and
Chief Play Officer
(Hong Kong)

Nelson Ferrer
Product Development Lead and Chief Design Engineer
(Singapore)

Joice Mendelsohn
Co-Founder, Chief Marketing and Communications Officer
(United States)
.jpeg)
Naznin Shaikh
Early Years Professional and Curriculum Advisor
(Australia)

Ian Villalobos
Co-Founder, Chief People Officer and Inclusive Lead
(Qatar)

Joshua Marukot
Clinical Psychologist and Early Childhood Advisor
(Philippines)

Mathieu Villard
Co-Founder, Chief Technology Officer
(Hong Kong)
.jpg)
Najina Majeed
Speech and Language Pathologist Advisor
(Dubai)
Instigators. Globetrotters. Pioneers. Imagineers.
We are a minority and a women-led social enterprise with a shared vision of a better world for our children and the planet. Our diverse team of early years, clinical experts, and marketing professionals advocate for our children's rights to play as drafted by the U.N.'s Convention of the Children's Rights.